What makes us choose the clothes we wear?
Our fashion choices say a lot about our identity. A clear form of expression, we consciously (or unconsciously) choose clothes that tell others what we think about ourselves and how we expect them to perceive us.
More and more I find myself wanting to represent my African heritage in my attire. This isn’t easy when your favourite colour has been black with a dash of grey for over two decades. Also, actually sourcing a ready made African outfit that met my style and flattered my figure was a myth!
For years, I would ask my favourite auntie to make me an outfit between her incredibly busy schedule and I’d have to be super organised if I wanted the outfit in time for an event. Again, not easy for a next day delivery gal like myself.
So when Grass-fields came to market and filled a much needed gap, many of the hurdles I faced disappeared. Founded by twin sisters Christelle and Michelle Nganhou from Cameroon, Grass-fields was created with a simple aim to put the love back into African print clothing again. The sisters’ fun loving approach to the shopping experience was another element that made them stand out and cement their place in the highly competitive fashion market.
What makes this brand even more incredibly unique is the fact that all their garments are African made and African paid. Staff are paid three times the average salary.. goals or what?! There is something for EVERYONE. I’ve featured three outfits. Visit their website to see just how much the ladies have to offer.
Sending love and light always.